VIRAL STORY MEDIA
Corporate + Consulting
Chipotle Mexican Grill | Content Strategist
September 2021 - Present
Serving as a Content Strategist for Chipotle's Content Experiences Team within the larger Digital Experiences Organization.
Fought to improve digital real estate, having generated $250K in two weeks from a simple landing page that was originally not included in the product launch plan. Improved web and app functionality for customers, suggesting new features that reduced friction in the order process, added opportunities for conversion, and improved overall customer experience.
Projects have included cross-functional content strategy, SEO, planning, and execution for multi-national campaigns and product launches for Rewards Acquisition programs, Annual and Seasonal Brand Activations, and Limited Time Offers like Carne Asada, Chipotle Honey Chicken, Chicken al Pastor, and Adobo Ranch.
The Walt Disney Company | Senior Comms Specialist
November 2019 - September 2021
As Senior Communications Specialist within Disney’s Enterprise Technology Creative Group, led the strategy and execution of global communications for Enterprise Technology initiatives spanning The Walt Disney Company and its subsidiaries.
Directed adoption-focused technology marketing and communications efforts, collaborating with teams across Walt Disney Studios, Disney Parks, Disney Animation, Lucasfilm, Hulu, 21st Century Fox, ESPN, ABC, and more.
Developed and implemented integrated communications plans that elevated awareness, engagement, and adoption of innovative technology solutions company-wide.
The Viral Story Company | Content Strategist
January 2018 - February 2021
Provided brand storytelling, content strategy, marketing, and web consulting to small businesses and mid-sized organizations across diverse industries. Clients included The National Black MBA Association (Non-Profit), Ejaz Khan Photography (Entertainment), Dermovia Skincare Solutions (Beauty), La Vie Mom (Lifestyle), and Simplified Telecom (Telecom). Delivered tailored solutions to elevate brand presence and drive measurable business growth.
The Walt Disney Company | Corporate Consultant
October 2018 - May 2019
Contract role operating within the Enterprise Technology Creative Group as a Communications Specialist. Became permanent after an invitation to return in fall 2019 (see experience above).
InfoStreet | Brand Strategist
June 2017 - June 2018
InfoStreet, founded by Siamak Farah (NeXT Computer), envisioned a world where independent applications could be accessed and managed through one singular platform. Tasked with brand, marketing, and content management for the company's flagship product, responsibilities included content strategy, PR and email strategy, brand development, partnerships, and product management.
mHelpDesk | Content Strategist
June 2017 - June 2018
IAC's mHelpDesk (NASDAQ: IACI) is the leading field service software solution that helps small-to-mid sized businesses manage work orders, scheduling, field technicians, invoicing, and more.
Started in sales, but transitioned to the Marketing team, where I contributed in several areas including content curation, strategy, partnerships and distribution, editorial management, video production and editing, social media strategy, and graphic design.
Promotional Video Directed and Edited by Jorden Lacy Jackson
BET 106 & Park | Production Assistant
January 2014 - June 2014
The Production Assistant performs under pressure to meet strict deadlines for live TV, aiding Producers, Editors and Writers with administrative work such as preparing cue sheets for live TV, running errands, answering emails, researching relevant topics, organizing databases, transcribing videos, creating presentations, creating and organizing props for show, and participating in segments.