VIRAL STORY MEDIA
Accomplishments + Experiences
Content Strategist | Chipotle Mexican Grill
September 2021 - Present
Serving as a Content Strategist for Chipotle's Content Experiences Team within the larger Digital Experiences Organization.
Fought to improve digital real estate, having generated $250K in two weeks from a simple landing page that was originally not included in the product launch plan. Improved web and app functionality for customers, suggesting new features that reduced friction in the order process, added opportunities for conversion, and improved overall customer experience.
Projects have included cross-functional content strategy, SEO, planning, and execution for multi-national campaigns and product launches for Rewards Acquisition programs, Annual and Seasonal Brand Activations, and Limited Time Offers like Carne Asada, Chipotle Honey Chicken, Chicken al Pastor, and Adobo Ranch.
Senior Comms Specialist | The Walt Disney Company
November 2019 - September 2021
As part of the Enterprise Technology Creative Group (ETCG), the Senior Communications Specialist plays a lead role in the strategy and execution of global communications for all technology initiatives pioneered by the Enterprise Technology organization across The Walt Disney Company (TWDC).
Projects included adoption-focused technology marketing and communications strategy, planning, and execution across the company including all TWDC subsidiaries including Walt Disney Studios, Disney Parks, Disney Animation, Lucasfilm, Hulu, 21st Century Fox, ESPN, ABC and more.
Content Strategy Consultant | The Viral Story Company
January 2018 - February 2021
Brand storytelling, content strategy, marketing, and web consulting for small businesses and mid-size organizations. Clients included The National Black MBA Association, Los Angeles (Non-Profit), Ejaz Khan Photography, New York (Entertainment), Dermovia Skincare Solutions (Beauty), La Vie Mom (Lifestyle), and Simplified Telecom (Telecommunications Consulting).
Corporate Consultant | The Walt Disney Company
October 2018 - May 2019
Contract role operating within the Enterprise Technology Creative Group as a Communications Specialist. Evolved into permanent status after an invitation to return in fall 2019 (see experience above).
Brand Strategist | InfoStreet
June 2017 - June 2018
InfoStreet, founded by Siamak Farah (NeXT Computer), envisioned a world where independent applications could be accessed and managed through one singular platform. Tasked with brand, marketing, and content management for the company's flagship product, responsibilities included building and the managing editorial content calendar (content strategy, PR and email strategy) through competitive research and audience analysis, creating content, gathering and analyzing data, metrics and KPIs to determine necessary adjustments and execute on them to improve conversions, managing PR agency, developers and designers to complete various projects, creating, editing, and sharing original content that inspires action and generates conversions, writing, designing, coding, and deploying HTML emails for product promotions or announcements, writing and editing website copy via Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) techniques. This role also required direct collaboration with the VP of Business Development to ensure brand voice will attract partnerships.
Content Strategist | mHelpDesk
June 2017 - June 2018
IAC's mHelpDesk (NASDAQ: IACI) is the leading field service software solution that helps small-to-mid sized businesses manage work orders, scheduling, field technicians, invoicing, and more. Founded in 2009, mHelpDesk has over 15,000 customers throughout the world and continues to add 1,000 new customers every month.
Started in sales, but transitioned to the Marketing team, where I contributed in several areas including content curation, strategy, partnerships and distribution, editorial management, video production and editing, social media strategy, and graphic design.
Promotional Video Directed and Edited by Jorden Lacy Jackson
Production Assistant | 106 & Park
January 2014 - June 2014
The Production Assistant performs under pressure to meet strict deadlines for live TV, aiding Producers, Editors and Writers with administrative work such as preparing cue sheets for live TV, running errands, answering emails, researching relevant topics, organizing databases, transcribing videos, creating presentations, creating and organizing props for show, and participating in segments.
